Alastair Running (alastairrunning.com) is for runners who want practical help and honest gear opinions from someone who actually runs a lot — and who’d rather be treated like a training partner than an “audience”.
If you’re a running brand (shoes, watches, apparel, nutrition, recovery, training tools) and you want to reach runners who care about what works and what’s worth the money, let’s talk.
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The Alastair Running audience
Runners who want trustworthy gear guidance and training clarity, delivered in a personal, experience-led voice that respects their time and money. High-quality long form content is core to this.
They run 2–6+ days a week and want to improve without burning out. They like simple frameworks: what to do this week, why it matters, and how to adjust when life gets messy.
They’re curious about running shoes and gear, but they don’t want to waste money choosing the wrong products. They care about the important details: durability, stability, sizing, comfort over time, what paces it suits, and what it doesn’t do well.
Platform snapshot (January 2026)
Website
30K+ monthly active users (47K monthly pageviews, 38K monthly sessions)
YouTube
17K subscribers, 4.3M+ total views
Newsletter
2,000+ subscribers
Ways we can work together
1) Sponsored article (12-month sponsorship) — $1,000
This is for brands who want consistent visibility next to evergreen, practical running advice, and products/services need to be approved, and deemed worthy by myself.
How it works: you sponsor an advice article (or an advice category/series) on the website or in the newsletter, for a minimum 12 months.
Good fit for: nutrition, recovery tools, training platforms, apparel basics, watches/tech — anything that naturally belongs next to “how-to” content.
2) Brand / product feature — $1,000
A custom feature that introduces your brand, product, or service~ to my readership, viewers, and subscribers.
Depending on the best format for your goal, this can be:
- a custom SEO-optimized article on my website
- a YouTube integration or dedicated sponsored video
- a newsletter feature
Where it makes sense, this can include a natural do-follow link for SEO.
Good fit for: launches, new-to-market brands, product explainers, and “who it’s for / who it isn’t” style overviews.
3) YouTube sponsored placement (~45 seconds) — $500
A clear, 45-second sponsored segment inside one of my YouTube videos featuring your brand or product.
Good fit for: quick awareness + direct-response campaigns, especially when you’ve got a simple offer or message.
What you can expect from me
- Clear disclosure and clean integration (no awkward script energy)
- Practical context (who it’s for, what it helps with, where it fits in training)
- A straightforward recommendation style that matches how runners actually decide
How the collaboration process works
- Quick fit check (email me what you’re promoting + your goal + we can discuss custom packages, proposals, cross promotion across articles and platforms (trailandkale.com) with discounts)
- Angle + outline (I’ll propose the approach before I create anything)
- Create + fact-check (you can verify details for accuracy)
- Publish + share (and we can discuss follow-ups, and or whitelisting campaigns, if it performs well)
A note on integrity
My audience trusts this platform because I keep it real. Sponsored work is always disclosed, and I don’t write performance claims I can’t stand behind.
The goal is content that helps runners make a better buying decision — that’s what makes partnerships work long-term.
Ready to collaborate?
Email me at hello@alastairrunning.com with:
- what you’re promoting (and launch timing if relevant)
- who it’s for
- which placement(s) you’re interested in
- any must-include details (pricing, availability, key claims you can substantiate)